ASHLEY HUNTER, M.A.
Marketing & Creative Strategist
9 years of experience building marketing operations and leading projects that enhance operational efficiencies and creative output. Having established marketing functions in-house for three organizations, as well as experience leading an in-house marketing team, I bring hands-on leadership and a collaborative spirit to a brand's presence, fostering innovation and team success.
MARKETING FUNCTION
Establishing essential marketing operations for new and established brands
DIGITAL STRATEGY
Unifying web and social media for a dynamic digital presence
DESIGN & BRAND MANAGEMENT
Leading design projects and managing brand identity to ensure consistency and impact
My Impact
Hunter Detail
-
Increased sales by 45% in the first year by launching an e-commerce platform
-
Reduced shipping costs by 72% by implementing new shipping solution
-
Grew sales organically by 70% with the addition of Amazon as a sales channel
-
Boosted sales by 20% at major events by enhancing branding and refining product positioning
-
Increased sales of Hunter's Wicked Orange by 88% through strategic repositioning
-
Organically grew TikTok following to 54k in three months
Academic Search
-
Developed organic digital marketing campaigns, leading to an 88% increase in podcast listenership, a 38% expansion of the email subscriber base, and a 51% boost in LinkedIn followers
-
Managed the creation and refinement of messaging and visuals for all marketing channels
-
Enhanced brand visibility to maximized ROI on sponsorships by developing and executing targeted conference strategies
-
Lead briefing sessions for our consulting team to customize our client presentation strategies
Buena Vista University
-
Streamlined internal processes for improved efficiency and effectiveness in project management, event planning, and communications, leading to a 10% decrease in budget
-
Led crisis comms team, implementing processes reducing deployment time for sensitive notification by more than 90%
-
Led and managed all internal and external communication and digital strategy including social media and website efforts
-
Mentored and led the Marketing and Communications team
Rapid City Rush
-
Grew following on social media platforms by 20% within six months during a challenging season through the planning and creation of engaging content
-
Partnered with ticket sales, event center staff, and team leadership to increase sales
-
Led creative and marketing efforts, including updating website and marketing collateral
-
Supported game-day operations by writing game scripts and overseeing the dance team, mascot, and interns
The Monument
(Formerly the Rushmore Plaza Civic Center)
-
Collaborated with event center management on sponsor branding strategies, creating mock ups for pitches to finalizing artwork for both print and digital displays
-
Led the design and production of annual report publications
-
Developed content for digital video displays,
-
Designed creative artwork for food carts, contributing to an elevated and cohesive event experience