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ASHLEY HUNTER, M.A.
Marketing & Creative Strategist

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9 years of experience building marketing operations and leading projects that enhance operational efficiencies and creative output. Having established marketing functions in-house for three organizations, as well as experience leading an in-house marketing team, I bring hands-on leadership and a collaborative spirit to a brand's presence, fostering innovation and team success.

MARKETING FUNCTION

Establishing essential marketing operations for new and established brands

DIGITAL STRATEGY

Unifying web and social media for a dynamic digital presence

DESIGN & BRAND MANAGEMENT

Leading design projects and managing brand identity to ensure consistency and impact

My Impact

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Hunter Detail

  • Increased sales by 45% in the first year by launching an e-commerce platform

  • Reduced shipping costs by 72% by implementing new shipping solution

  • Grew sales organically by 70% with the addition of Amazon as a sales channel

  • Boosted sales by 20% at major events by enhancing branding and refining product positioning

  • Increased sales of Hunter's Wicked Orange by 88% through strategic repositioning

  • Organically grew TikTok following to 54k in three months​

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Academic Search

  • Developed organic digital marketing campaigns, leading to an 88% increase in podcast listenership, a 38% expansion of the email subscriber base, and a 51% boost in LinkedIn followers

  • Managed the creation and refinement of messaging and visuals for all marketing channels

  • Enhanced brand visibility to maximized ROI on sponsorships by developing and executing targeted conference strategies

  • Lead briefing sessions for our consulting team to customize our client presentation strategies

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Buena Vista University

  • Streamlined internal processes for improved efficiency and effectiveness in project management, event planning, and communications, leading to a 10% decrease in budget

  • Led crisis comms team, implementing processes reducing deployment time for sensitive notification by more than 90%

  • Led and managed all internal and external communication and digital strategy including social media and website efforts

  • Mentored and led the Marketing and Communications team

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Rapid City Rush

  • Grew following on social media platforms by 20% within six months during a challenging season through the planning and creation of engaging content

  • Partnered with ticket sales, event center staff, and team leadership to increase sales

  • Led creative and marketing efforts, including updating website and marketing collateral

  • Supported game-day operations by writing game scripts and overseeing the dance team, mascot, and interns

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The Monument

(Formerly the Rushmore Plaza Civic Center)

  • Collaborated with event center management on sponsor branding strategies, creating mock ups for pitches to finalizing artwork for both print and digital displays

  • Led the design and production of annual report publications

  • Developed content for digital video displays,

  • Designed creative artwork for food carts, contributing to an elevated and cohesive event experience

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